The integrated "Savor the Shore" campaign was originally launched in summer 2023 to help support restaurants after Hurricane Ian. It performed so well that we decided to run it again in summer 2024 as a modified campaign. Celebrating the variety of dining experiences and the unique character of each coastal area, the campaign encouraged locals to rediscover nearby favorites and explore new culinary gems.

In 2024, the "Savor the Shore" campaign generated 35,548,860 total impressions across paid media channels and generated more than 7,000 new dining referrals from VisitFortMyers.com and the "Savor the Shore" landing page (a 16.2% year-over-year increase). Area restaurants saw an uptick in business, indicative of the success of the campaign.