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The VCB

Staff Directory

Tamara Pigott

Executive Director

Directs VCB staff to effectively market Lee County
Leverages tourist tax funds expenditures and resources
Evaluates and develops all market segments

Pamela Johnson

Deputy Director

Assists the Executive Director with VCB operations
Responsible for overseeing Sales & Marketing functions of the VCB
Manages international Sales & Marketing efforts

Amanda Auer

Tourism & Hospitality Coordinator

Provides tourist tax statistics
Island Hopper Songwriter Fest coordinator

Annie Banion

Administrative & Communications Specialist

Internal communications
Media database and metrics
Familiarization tours and media missions

April Bonetz

Fiscal Manager

Budget preparation
Contracts and agreements
Expense reports

Benecia Toyloy

Visitor Services Coordinator (RSW)

Tourism Ambassador recruitment
Visitor Information Booth statistics and inventory

Betsy Bush

National Sales Manager

Meeting Sales Territory: Washington, D.C./Northeast USA
Meeting Planner FAMs
National trade shows

Brian Ososky

Director of Marketing

Administers development of print, broadcast and digital creative
Oversees social networks, websites and online branding
Manages advertising agency, budgets and contracts

Bryelle Benzing

Marketing Manager, Events & Partner Integration

Industry education sessions and events
Value of Tourism and community outreach initiatives
Influencer programs
Award submissions

Candice Cocco

Tourism Sales Manager

Group Sales Markets: Motorcoach, Social, Military, Education, Religious, and Fraternal (SMERF)
Motorcoach and SMERF site tours and FAMs
Motorcoach and SMERF trade shows

Charm Evans

Global Sales Manager

Sales Manager for international sales
International site tours
International FAMs

Courtney Hersl

Content Marketing Manager

Content strategist for social media, email and web
Native digital content
Visitor Guide production

Erin Junkin

Customer Service Specialist

Updates Simpleview listings
Coordinates domestic trade shows

Erin Lester

Sales Manager

Meeting Sales Territory: Florida/Southeast USA
Meeting Planner site tours and FAMs
National trade shows

Fran Belasco

Director of Administration

Executive Director’s schedule and TDC meetings
Provides tourist tax statistics

Jackie Parker

Communications Manager

Content creator and editor
Shellcast Podcast
FAM tours and media missions

Jason Boeckman

Marketing Coordinator

Industry partner website assistance
Social media administrator
Film permits
ADA compliance

Jennifer Walla

Sales Coordinator

Sales Markets: Travel Advisors, Weddings and Consumers
Travel Advisor Help Desk, FAMs, site tours and sales missions
Wedding specialist
Wedding and travel advisor trade shows

Jerry Terp

National Sales Manager

Meeting Sales Territory: Minneapolis/Midwest USA
Meeting Planner FAMs
National trade shows

Jill Vance

Director of Sales

Directs domestic sales strategy for all markets
Manages Sales & Marketing Plan, sales budget, staff and training

Juliana Silva

Global Sales Coordinator

Sales coordinator for international sales
Assists site tours and FAMs

Lesley-Ann Thompson

Marketing Manager, Brand Strategy & Campaigns

Brand strategy and campaign development (consumer and trade)
Advertising for broadcast, streaming, print and digital
Video production and image gallery asset development

Miriam Dotson

Communications Coordinator

What To Do weekly event listings
Film permits
FAM tours and media missions

Moira Larkin

Visitor Services Coordinator (RSW)

Coordinates Elaine McLaughlin Outstanding Hospitality Service Awards
Tourism Ambassador destination training tours

Nancy Macphee

Tourism Product Development Manager

Beach & Shoreline funding program
Events & Attractions marketing programs
Ecotourism and placemaking initiatives
Island Hopper Songwriter Fest

Nicole King-Smith

Tourism Education Manager

Impact of tourism education
Hospitality (service) trainer
Customer service specialist

Pam Brown

Conference and Event Manager

Sales coordinator for National Sales Northeast and Midwest
Conference services
Hurricane communications
Simpleview administration

Ray Sarracino

Director of Communications

Communications strategies and media outreach
Local, national and international public relations efforts

Roberta Atzori

Market Intelligence Data Analyst

Generates comprehensive market intelligence reports
Collects, examines and reports on the ROI of marketing campaigns
Assists with new market development based on analyzed data research

Shelley Crant

Sales & Public Relations Manager

Markets: Travel Advisors, Consumers and Media Journalists
Travel Advisor FAMs
Travel agencies sales calls
National travel trade and consumer trade shows

Simone Behr

Director of Visitor Services (RSW)

Team Tourism
Lee County Travel Rally
Visitor Assistance Program

Thomas Derathé

Fiscal Officer, Sr.

Accounts payable
New vendors
Events and travel expenses