The VCB
Staff Directory
Tamara Pigott
Executive Director
Directs VCB staff to effectively market Lee County
Leverages tourist tax funds expenditures and resources
Evaluates and develops all market segments
Pamela Johnson
Deputy Director
Assists the Executive Director with VCB operations
Responsible for overseeing Sales & Marketing functions of the VCB
Manages international Sales & Marketing efforts
Amanda Auer
Tourism & Hospitality Coordinator
Provides tourist tax statistics
Island Hopper Songwriter Fest coordinator
Annie Banion
Administrative & Communications Specialist
Internal communications
Media database and metrics
Familiarization tours and media missions
April Bonetz
Fiscal Manager
Budget preparation
Contracts and agreements
Expense reports
Benecia Toyloy
Visitor Services Coordinator (RSW)
Tourism Ambassador recruitment
Visitor Information Booth statistics and inventory
Betsy Bush
National Sales Manager
Meeting Sales Territory: Washington, D.C./Northeast USA
Meeting Planner FAMs
National trade shows
Brian Ososky
Director of Marketing
Administers development of print, broadcast and digital creative
Oversees social networks, websites and online branding
Manages advertising agency, budgets and contracts
Bryelle Benzing
Marketing Manager, Events & Partner Integration
Industry education sessions and events
Value of Tourism and community outreach initiatives
Influencer programs
Award submissions
Candice Cocco
Tourism Sales Manager
Group Sales Markets: Motorcoach, Social, Military, Education, Religious, and Fraternal (SMERF)
Motorcoach and SMERF site tours and FAMs
Motorcoach and SMERF trade shows
Charm Evans
Global Sales Manager
Sales Manager for international sales
International site tours
International FAMs
Courtney Hersl
Content Marketing Manager
Content strategist for social media, email and web
Native digital content
Visitor Guide production
Erin Junkin
Customer Service Specialist
Updates Simpleview listings
Coordinates domestic trade shows
Erin Lester
Sales Manager
Meeting Sales Territory: Florida/Southeast USA
Meeting Planner site tours and FAMs
National trade shows
Fran Belasco
Director of Administration
Executive Director’s schedule and TDC meetings
Provides tourist tax statistics
Jackie Parker
Communications Manager
Content creator and editor
Shellcast Podcast
FAM tours and media missions
Jason Boeckman
Marketing Coordinator
Industry partner website assistance
Social media administrator
Film permits
ADA compliance
Jennifer Walla
Sales Coordinator
Sales Markets: Travel Advisors, Weddings and Consumers
Travel Advisor Help Desk, FAMs, site tours and sales missions
Wedding specialist
Wedding and travel advisor trade shows
Jerry Terp
National Sales Manager
Meeting Sales Territory: Minneapolis/Midwest USA
Meeting Planner FAMs
National trade shows
Jill Vance
Director of Sales
Directs domestic sales strategy for all markets
Manages Sales & Marketing Plan, sales budget, staff and training
Juliana Silva
Global Sales Coordinator
Sales coordinator for international sales
Assists site tours and FAMs
Lesley-Ann Thompson
Marketing Manager, Brand Strategy & Campaigns
Brand strategy and campaign development (consumer and trade)
Advertising for broadcast, streaming, print and digital
Video production and image gallery asset development
Miriam Dotson
Communications Coordinator
What To Do weekly event listings
Film permits
FAM tours and media missions
Moira Larkin
Visitor Services Coordinator (RSW)
Coordinates Elaine McLaughlin Outstanding Hospitality Service Awards
Tourism Ambassador destination training tours
Nancy Macphee
Tourism Product Development Manager
Beach & Shoreline funding program
Events & Attractions marketing programs
Ecotourism and placemaking initiatives
Island Hopper Songwriter Fest
Nicole King-Smith
Tourism Education Manager
Impact of tourism education
Hospitality (service) trainer
Customer service specialist
Pam Brown
Conference and Event Manager
Sales coordinator for National Sales Northeast and Midwest
Conference services
Hurricane communications
Simpleview administration
Ray Sarracino
Director of Communications
Communications strategies and media outreach
Local, national and international public relations efforts
Roberta Atzori
Market Intelligence Data Analyst
Generates comprehensive market intelligence reports
Collects, examines and reports on the ROI of marketing campaigns
Assists with new market development based on analyzed data research
Shelley Crant
Sales & Public Relations Manager
Markets: Travel Advisors, Consumers and Media Journalists
Travel Advisor FAMs
Travel agencies sales calls
National travel trade and consumer trade shows
Simone Behr
Director of Visitor Services (RSW)
Team Tourism
Lee County Travel Rally
Visitor Assistance Program
Thomas Derathé
Fiscal Officer, Sr.
Accounts payable
New vendors
Events and travel expenses
