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The VCB

Staff Directory

Tamara Pigott

Executive Director

Directs the VCB staff to effectively market Lee County
Leverages tourist tax funds expenditures and resources
Evaluates and develops all market segments

Pamela Johnson

Deputy Director

Assists the Executive Director with VCB Operations
Responsible for overseeing Sales & Marketing functions of the VCB
Manages international Sales & Marketing efforts

Amanda Auer

Tourism & Hospitality Coordinator

Provides Tourist Tax Statistics
Songwriter Fest Coordinator

Annie Banion

Administrative & Communications Specialist

Internal communications
Media database and metrics
Familiarization tours and media missions

April Bonetz

Fiscal Manager

Budget preparation
Contracts and Agreements
Expense reports

Benecia Toyloy

Visitor Services Coordinator (RSW)

Tourism Ambassador recruitment
Visitor Information Booth statistics and inventory

Betsy Bush

National Sales Manager

Meeting Sales Territory: Washington, DC, Northeast USA
Meeting Planner FAMs
National Trade Shows

Brian Ososky

Director of Marketing

Administers development of print, broadcast and digital creative
Oversees social networks, websites and online branding
Manages advertising agency, budgets and contracts

Candice Cocco

Tourism Sales Manager

Group Sales Markets: Motorcoach, Social, Military, Education, Religious, and Fraternal (SMERF)
Motorcoach and SMERF Site Tours and FAMs
Motorcoach and SMERF Trade Shows

Charm Evans

Global Sales Manager

Sales Manager for International Sales
International Site Tours
International FAMs

Courtney Hersl

Content Marketing Manager

Content Strategist - Social Media, Email, Web, Visitor Guide
Native Digital Content
Influencer Programs

Erin Junkin

Customer Service Specialist

Updates Simpleview listings
Domestic Trade Shows Coordinator

Erin Lester

Sales Manager

Meeting Sales Territory: Florida, Southeast USA
Meeting Planner Site Tours and FAMs
National Trade Shows

Fran Belasco

Director of Administration

Executive Director’s Schedule and TDC Meetings
Provides Tourist Tax Statistics

Jackie Parker

Communications Manager

Content creator and editor
Podcast
Familiarization tours and media missions

Jason Boeckman

Marketing Coordinator

Industry Partner website listings
Social Media administrator
Film and Video Permits

Jason Glasscock

Visitor Services Supervisor (RSW) / Guests First Trainer

Tourism Ambassador Refresher Training
Visitor Information Booth Technology
Customer Service Specialist

Jennifer Walla

Sales Coordinator

Sales Markets: Travel Advisors, Weddings and Consumers
Travel Advisor Help Desk, FAMs, Site Tours and Sales Missions
Wedding Specialist
Wedding and Travel Advisor Trade Shows

Jerry Terp

National Sales Manager

Meeting Sales Territory: Minneapolis, MN, Midwest USA
Meeting Planner FAMs
National Trade Shows

Jill Vance

Director of Sales

Directs domestic sales strategy for all markets
Manages sales & marketing plan, sales budget, staff and training

Joan Barkowski

Sales Coordinator

Sales Coordinator for Southeast and SMERF group markets
Conference Services
Site tour and FAM assists

Juliana Silva

Global Sales Coordinator

Sales Coordinator for International sales
Assists site tours and FAMs

Lesley-Ann Thompson

Marketing Manager, Campaigns & Programs

Campaign and New Product Development
Events and Attractions Marketing
Industry Partner Liaison

Lisa Harmer

Accounting Clerk, Senior

Accounts Payable
Purchase Orders
Beach & Shoreline project expenses

Miriam Dotson

Communications Coordinator

What to do weekly event listing
Film and video permits
Familiarization tours and media missions

Moira Larkin

Visitor Services Coordinator (RSW)

Elaine McLaughlin Outstanding Hospitality Service Awards
Tourism Ambassador destination training tours

Nancy Macphee

Manager, Tourism Product Development

Beach & Shoreline funding program
Event & Attraction marketing programs
Ecotourism initiatives
Superior Small Lodging liaison

Nicole King-Smith

Tourism Education Manager

Impact of tourism education
Hospitality (service) trainer
Customer Service Specialist

Pam Brown

Conference and Event Manager

Sales Coordinator for National Sales Northeast and Midwest
Conference Services
Hurricane Communications
Simpleview Administration & Training

Ray Sarracino

Director of Communications

Communications strategies & outreach
Local, national and international public relations efforts

Shelley Crant

Sales & Public Relations Manager

Markets: Travel Advisors, Consumers and Media Journalists
Travel Advisor FAMs
Travel Agency Sales Calls
National Travel Trade and Consumer Trade Shows

Simone Behr

Director of Visitor Services (RSW)

Team Tourism
Lee County Travel Rally
Visitor Assistance Program

Thomas Derathe

Fiscal Officer, Sr.

Accounts payable
New vendors
Events and travel expenses