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Destination Strategic Plan

The Visitor & Convention Bureau is proud to present our Destination Strategic Plan. This plan was created in collaboration with our tourism industry partners and business and civic leaders who gave generously of their time and attention to bring this plan to life.

Like any long-range plan, it is meant to be a living document that we will continually refine based upon existing resources, ongoing research, measurable program results, and the ever-changing demands of our dynamic marketplace. 

We are proud of the inclusiveness with which this plan was developed, and it will serve the collective interests of our community.