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Sales Support

The mission of the Sales Department is to promote Fort Myers' islands, beaches and neighborhoods to meeting professionals, the travel trade, and leisure visitors to positively influence visitor volume. The VCB Sales team provides resources to industry partners and travel influencers to help grow meeting business and pleasure travel in the destination.

Contact us to discuss ways in which we can partner!


Jill Vance

Director of Sales

Directs domestic sales strategy for all markets
Manages sales & marketing plan, sales budget, staff and training


The Meeting Sales team is responsible for sourcing group and meeting business to individual hotels throughout Lee County.

Meeting Sales Team

Betsy Bush

National Sales Manager

Territory: Washington, DC; Northeast USA

Erin Lester

Sales Manager

Territory: Florida, Southeast USA

Lauren Hyps

National Sales Manager

Territory: Milwaukee, WI; Midwest USA

Pam Brown

Conference & Event Manager

Sales Coordinator for National Sales Northeast and Midwest
Conference Services
Hurricane Communications
Simpleview Administration & Training

Tour and Travel

The Tour & Travel team promotes Fort Myers' islands, beaches and neighborhoods to tour operators, wholesalers, travel advisors and consumers in the domestic and international arena. We attend trade shows, organize sales calls and missions in major cities and help to create itineraries and vacation package programs for tour operators.

Domestic Tour and Travel Sales Team

Candice Cocco

Tourism Sales Manager

Market: Motorcoach, Social, Military, Education, Religious, and Fraternal (SMERF) groups

Jennifer Walla

Leisure Sales Manager

Market: Travel Advisors, Weddings and Consumers
Travel Advisor Help Desk
Wedding Specialist

Shelley Crant

Sales and Public Relations Manager

Market: Travel Advisors, Consumers and Media Journalists

International Tour and Travel Team

Charm Evans

Sales Manager, International Tour & Travel

Gabrielle Kuminek

Senior PR Manager

Territory: Germany, Austria & Switzerland

Jeanette Faria

Sales & Marketing Representative

Territory: Canada

Rob Wilson

Sales & Marketing Representative

Territory: United Kingdom, Ireland, & Scandinavia

Nadia Bourgault

Sales & Marketing Representative

Territory: Germany, Austria & Switzerland