Savor the Shore Campaign

We are excited to bring back the Savor the Shore campaign from June 24 through August 11, 2024, spotlighting the diverse and unique neighborhoods along the shore. This campaign will feature TV, radio, social media, and digital display ads, each highlighting all seven neighborhood groupings equally. Our print and digital out-of-home advertisements will rotate weekly to spotlight different areas:

June 24: Pine Island and Matlacha
July 1: Sanibel and Captiva Islands
July 8: Fort Myers and North Fort Myers
July 15: Fort Myers Beach
July 22: Bonita Springs and Estero
July 29: Cape Coral
August 5: Boca Grande and the outer islands

We encourage you to explore the campaign toolkit for more details, promotional materials, and ways to get involved. The toolkit is available here.

TV Spots

View the two TV Spots that feature all 7 neighborhoods and will be running for the duration of the campaign.

Landing Page

Check out where digital traffic from our paid media efforts lead to.

Radio Spots

Listen to the radio spots that will be broadcast over the duration of the campaign.

Neighborhood Graphics

Download the neighborhood graphics here to help share about the campaign.

Creative Campaign

Below are the various creative assets that will be shared during the 7-week campaign.

Billboards

Digital Out-of-Home

Digital Display Ads

Print Ads

Lee County Visitor & Convention Bureau

This website provides valuable partner resources, from timely information on visitor research to details on Visitor & Convention Bureau programs. We invite you to explore the site, encourage you to share your questions or comments, and hope that you will visit often.

May we recommend

About the VCB

COVID-19 Update

Web & Image Guidelines

Lee VCB Events

News Releases