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Savor the Shore Campaign

We are excited to bring back the Savor the Shore campaign from June 24 through August 11, 2024, spotlighting the diverse and unique neighborhoods along the shore. This campaign will feature TV, radio, social media, and digital display ads, each highlighting all seven neighborhood groupings equally. Our print and digital out-of-home advertisements will rotate weekly to spotlight different areas:

  • June 24: Pine Island and Matlacha
  • July 1: Sanibel and Captiva Islands
  • July 8: Fort Myers and North Fort Myers
  • July 15: Fort Myers Beach
  • July 22: Bonita Springs and Estero
  • July 29: Cape Coral
  • August 5: Boca Grande and the outer islands

We encourage you to explore the campaign toolkit for more details, promotional materials, and ways to get involved. The toolkit is available here.

TV Spots

View the two TV Spots that feature all 7 neighborhoods and will be running for the duration of the campaign.

Check out where digital traffic from our paid media efforts lead to.

Listen to the radio spots that will be broadcast over the duration of the campaign.

Download the neighborhood graphics here to help share about the campaign.

Creative Campaign

Below are the various creative assets that will be shared during the 7-week campaign.

Billboards

Digital Out-of-Home

Fort Myers/North Fort Myers

 

Cape Coral

 

Fort Myers Beach

 

Bonita Springs/Estero

Sanibel/Captiva

 

Pine Island/Matlacha

 

Boca Grande

Digital Display Ads

Digital Display Ads

Print Ads

Sanibel/Captiva

Pine Island/Matlacha

Cape Coral

Fort Myers/North Fort Myers

Fort Myers Beach

Bonita Springs/Estero

Boca Grande

Savor the Shore