Each week, the e-newsletter highlighted events produced by the Lee County Visitor and Convention Bureau's industry partners, giving these partners a free, easy way to spotlight the best things to do in the Fort Myers area. Hotel partners could share the exciting things to do with their clientele and local chambers of commerce could provide the weekly events listing to visitors stopping for information.

The Weekly What to Do e-newsletter was very popular with the tourism partners, with more than 1,000 emails opened each month. Additionally, the social posts promoting it received an average of 500 viewers each week on Instagram and Facebook.