Skip to main content
EN
weather-logo
81°
Now
weather-logo
81°
The Coast is Clear

Resource/Promotional Material - Consumer

Fort Myers Reality Check Podcast

This podcast proved to be an effective resource in overcoming the misperception that Hurricane Milton had badly damaged the Fort Myers area and preventing a drop in visitation. It reflected our brand’s authentic and welcoming personality, giving listeners an engaging insider’s view of what was going on from real-life tourism professionals in the destination, communicating key information, including:

  • Area businesses were indeed open and welcoming visitors
  • Upcoming events that visitors could enjoy
  • Webcams and live social updates where potential visitors could see for themselves the open businesses, parks and beaches

Fort Myers Reality Check Podcast

Listen to the "Fort Myers Reality Check" Podcast

The podcast engaged 181 unique listeners, contributing to attracting 867,200 visitors in the fourth quarter, more than any other quarter in 2024, and a 15.5% increase in visitation over 2023. The podcast also contributed to a whopping 720,505 unique visitors to the webcams in October..