Resource/Promotional Material - Consumer
Fort Myers Reality Check Podcast
This podcast proved to be an effective resource in overcoming the misperception that Hurricane Milton had badly damaged the Fort Myers area and preventing a drop in visitation. It reflected our brand’s authentic and welcoming personality, giving listeners an engaging insider’s view of what was going on from real-life tourism professionals in the destination, communicating key information, including:
- Area businesses were indeed open and welcoming visitors
- Upcoming events that visitors could enjoy
- Webcams and live social updates where potential visitors could see for themselves the open businesses, parks and beaches