Fort Myers – Islands, Beaches and Neighborhoods partnered with Bridal Guide, a leading wedding planning publication, to bring a fashion editorial shoot to Fort Myers and capture weddings-specific assets through their lens. The integrated package ensured that we would receive 100 images and b-roll video footage to be used in Fort Myers’ brand wedding assets, plus digital and print placements featuring the resulting imagery. Additionally, we would retain indefinite and total rights to all content across paid, owned and earned channels. See the assets in action below.