The "Spotlight on Fort Myers" social media campaign was created to highlight the distinct neighborhoods that make the Fort Myers area a diverse and dynamic travel destination. Through a series of engaging short-form videos, the campaign brought each neighborhood to life by showcasing top attractions, restaurants, outdoor experiences and cultural gems. 

By leveraging Facebook and Instagram Reels, TikTok, and YouTube Shorts, we maximized reach and engagement, effectively positioning greater Fort Myers as a must-visit destination. The campaign's storytelling approach resonated with audiences, generating over 186,000 views, surpassing engagement benchmarks and fostering a strong sense of community. 

The campaign's success in engaging users, encouraging organic sharing and inspiring travel makes it a standout initiative in destination marketing. By blending creativity and strategic execution, we ensured that Fort Myers' unique neighborhoods took center stage, inviting visitors to discover the destination in a whole new way. 

Key Performance Indicators

The "Spotlight on Fort Myers" social media campaign delivered strong results: 

• Total Views: Over 186,782 combined views across Instagram Reels, Facebook Reels, YouTube Shorts and TikTok
• Engagement Rate: Averaged 1.6%
• Shares and saves: More than 1,000 shares and 255 saves per video, indicating strong audience interest
• Total engagements: 6,809
• Impressions: 439, 287