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backyard social

Digital Brilliance

Social Spotlight on Fort Myers’ Neighborhoods

The "Spotlight on Fort Myers" social media campaign was created to highlight the distinct neighborhoods that make the Fort Myers area a diverse and dynamic travel destination. Through a series of engaging short-form videos, the campaign brought each neighborhood to life by showcasing top attractions, restaurants, outdoor experiences and cultural gems. 

By leveraging Facebook and Instagram Reels, TikTok, and YouTube Shorts, we maximized reach and engagement, effectively positioning greater Fort Myers as a must-visit destination. The campaign's storytelling approach resonated with audiences, generating over 186,000 views, surpassing engagement benchmarks and fostering a strong sense of community. 

The campaign's success in engaging users, encouraging organic sharing and inspiring travel makes it a standout initiative in destination marketing. By blending creativity and strategic execution, we ensured that Fort Myers' unique neighborhoods took center stage, inviting visitors to discover the destination in a whole new way. 

Key Performance Indicators

The "Spotlight on Fort Myers" social media campaign delivered strong results: 

  • Total Views: Over 186,782 combined views across Instagram Reels, Facebook Reels, YouTube Shorts and TikTok
  • Engagement Rate: Averaged 1.6%
  • Shares and saves: More than 1,000 shares and 255 saves per video, indicating strong audience interest
  • Total engagements: 6,809
  • Impressions: 439, 287

Project Summary

Learn more from Lee County Visitor and Convention Bureau CMO, Brian Ososky

Neighborhood Spotlight Reels

waffles on a red plate

Bonita Springs

 

 

boats at dockside

Cape Coral

 

 

Captiva waterfront dining

Captiva Island

 

 

buildings along street with palmtrees

Downtown Fort Myers

 

 

outdoor seating marina rum drinks live music great food

Fort Myers Beach

 

 

Matlacha Menagerie

Matlacha

 

 

icecream cone

North Fort Myers

 

 

Sanibel

Sanibel Island