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A person serves food to a couple at an outdoor picnic table

VCB Recovery Efforts

My Fort Myers Campaign

While many travelers have a desire to visit or return to the greater Fort Myers area, their readiness to do so varies in the wake of Hurricane Ian. Though the scenery in some areas might look different post storm, many people still have very strong and nostalgic feelings about our islands, beaches and neighborhoods.

The My Fort Myers campaign was designed to tap into the emotional attachment and fondness people have for our destination and, by doing so, reignite their passion and commitment to visiting. As a result, the campaign is centered on personal testimonials from visitors and residents who can speak firsthand about the human connections and great memories they have made here.

Say Hello

Meet Our Ambassadors

This campaign was inspired by storytelling, and who better to share than those who love our area. Here's a look at our first group of storytellers, and keep an eye out for who might be featured next.

Diana paddle boarding near the mangroves in Cape Coral

Ambassador Compilation Video

See the latest videos from the #MyFortMyers campaign and hear from our ambassadors in their own words.

Food Smoked Chicken Lake House Bar Grill
Lake House Bar and Grill Lake House Bar and Grill

What's Open Video Series

Check out our latest video short series, What's Open in the Fort Myers Area, for a look at how we're sharing timely updates related to the re-opening of local businesses and attractions on social media. 

Print + Digital Display Sampling

Leisure Campaign Creative Phase 2

A print ad

A print ad featuring a woman and a beer flight

A print ad featuring a family playing mini golf

A print ad featuring a boat captain

Static End Frames

Digital Display - Phase 2

A round-up of phase 2 static banner end frames for my fort myers campaign

Print + Digital Display Sampling

Leisure Campaign Creative Phase 1

A woman stands on a paddleboard in a print ad featuring the My Fort Myers campaign.

A man serves 2 people a meal at an outdoor eating table as part of a print ad for the My Fort Myers campaign.

A man enjoys a meal at a table near a boat marina as featured on a print ad for the My Fort Myers campaign

A woman walks through baggage claim at RSW as part of a My Fort Myers print ad

Digital Display - Phase 1

Static End Frames

A sampling of static banner ads featuring Rex + Diana from the My Fort Myers Campaign
Krista is restoring photos damaged in the hurricane.

Road to Recovery Video Series

The VCB PR team launched the Road to Recovery video series to showcase how resilient our community is and how we've come together in the wake of Hurricane Ian to rebuild. 

Print + Digital Display Sampling

Refreshed Meetings Campaign Creative

Fort Myers Meetings Print ad featuring a group of people cheersing their drinks on a rooftop bar

Fort Myers Meetings print ad featuring a group of people golfing on Captiva Island

A Fort Myers meetings print ad featuring a group of people kayaking at Bunche Beach preserve

A Fort Myers meetings print ad featuring a group at sunset at Bunche Beach

Digital Display

Static End Frames

A sampling of meetings static ads for Fort Myers

Print + Digital Display Sampling

New Weddings Campaign Creative

A screenshot of various weddings static display banners

Weddings print ad sample 1

Weddings print ad sample 2

Wedding print ad sample 3

Wedding print ad sample 4

Wedding print ad sample

Weddings print ad sample 6