Garden and Gun Field Guide

Fort Myers partnered with Garden & Gun to position the destination as one of the South's premier travel spots and nurture top-of-funnel travel interest, encouraging upscale and culturally curious travelers to explore the area's islands, beaches and neighborhoods. From an interactive illustrated map of scenic dining locations in a sponsored Field Guide article to digital promotions running in G&G's e-newsletter and social media, to run-of-site display ads and more, the multi-channel exposure garnered over 1.76 impressions, more than double the contracted 800K impressions.