Discover the Best of Fort Myers

With the goal of driving national awareness and inspiring end of summer and fall travel, the Discover the Best of Fort Myers satellite media tour segments were filmed on August 15, 2024, and distributed to major regional media outlets across 15+ key markets. Targeting leisure travelers in top regional drive and fly markets segments positioned the islands, beaches and neighborhoods of Fort Myers as an effortless, family-friendly vacation destination offering outdoor adventure, coastal beauty, and authentic cultural attractions.

The tour gained significant earned media coverage with 1,488 total segments and 84,439,509 media impressions, equating to an ad value of $12,600,000. Results surpassed industry benchmarks for SMT reach, demonstrating strong media demand and consumer interest in Fort Myers travel experiences.