FY2026/27 Cooperative Advertising Program Rollout

Here’s something we want to make sure is on your radar: The Lee County VCB's Cooperative Advertising Program rollout for 2026-27.

The program will be presented from 9 - 11 a.m. on Wednesday, August 12th, in Room 118 of the Lee County Administration East Building, 2201 Second St., Fort Myers.

This is a great opportunity for accommodation and attraction partners to learn more about a variety of marketing opportunities that leverage great exposure at an exceptional value.

This preview gives everyone time to plan and budget for fiscal year 2026-27 ahead of the purchase date.

The Co-op Advertising Program includes the following categories:

• Digital media
• Email marketing
• International digital programs
• Tradeshows and sales events
• Travel trade
• Social media
• Website advertising

The co-op buy-in will open promptly at 10:30 a.m. on Thursday, Aug. 27 on a first-come, first-served basis. If you are not already registered for the program, please do so by contacting MMGY’s Sydney Wilde by noon on Tuesday, Aug. 25, at swilde@mmgy.com. 

Register HERE for the rollout event.