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Celebrating tourism just feels right

Travel & Tourism Week

A warm welcome in sunshine, smiles - and song!

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National Travel & Tourism Week, May 4-10, 2025

Celebrate Tourism - It Just Feels Right

Join the Lee County Visitor & Convention Bureau in celebrating National Travel & Tourism Week (NTTW), May 4-10, 2025. Tourism makes a positive impact on our community by driving economic growth, supporting jobs, keeping our shores beautiful and so much more. It Just Feels Right to recognize those who make it all possible - the people in the tourism and hospitality industry. Check out the events and opportunities below and join the celebration!
 

The Positive Impact of Tourism in Our Community

Celebrate National Travel and Tourism Week by learning how tourism makes a positive impact on greater Fort Myers.

See All Tourism Statistics
Tourism dollars support our community

2024 Visitor Spending Generated $3.1 Billion

We continue to restore and rebuild our coastal communities and visitation with more resilience than ever before.

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Creating jobs for the greater Fort Myers community

2024 Visitor Spending Generated 42K Jobs

It also generated nearly $1.6 Billion in wages and salaries in 2024.

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Tourism dollars lower Lee County resident's taxes

Visitor Spending Saved Locals $1,049 Per Household

These savings were realized in lower state and local taxes for 2024.

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Visitors generated millions of dollars in room nights

Visitors Generated 4.4 Million Room Nights

These room nights collected bed tax that generated $44.2 Million in 2024.

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Tourism dollars keep our beaches beautiful

$11.1 Million for Beach/Shoreline Projects

These tourism dollars supported projects including beach nourishment and facility maintenance and improvements.

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Tourism dollars funded events and attractions marketing

$852K Allocated for Events/Attractions Marketing

These dollars provided marketing for nonprofit partners and fostered the development of immersive visitor experiences.

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Luminary

Light Up Lee

Light up your building in blue in honor of NTTW. Get your blue glow on and share it on social media. Because celebrating tourism Just Feels Right!

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E Awards

Honor Tourism Employees

Nominate tourism employees who go above and beyond for the annual E Awards. 

Learn More and Nominate

Lee County Visitor & Convention Bureau

This website provides valuable partner resources, from timely information on visitor research to details on Visitor & Convention Bureau programs. We invite you to explore the site, encourage you to share your questions or comments, and hope that you will visit often.

Contact

2201 Second Street
Suite 600
Fort Myers, Florida 33901