After Hurricane Ian (which made landfall in the Fort Myers area in September 2022), local restaurants struggled to bring in enough customers to support themselves. The integrated "Savor the Shore" campaign was originally launched in summer 2023 to help support these restaurants by encouraging locals to dine out in the Fort Myers area. The campaign performed so well that the Lee County VCB, decided to run it again in summer 2024 as a modified campaign that put Fort Myers' neighborhoods front and center.

In 2024, the "Savor the Shore" campaign generated 35,548,860 total impressions across paid media channels and generated more than 7,000 new dining referrals from VisitFortMyers.com and the "Savor the Shore" landing page (a 16.2% year-over-year increase). Area restaurants saw an uptick in business, indicative of the success of the campaign.