2025 Annual Meeting
Growing Together
It’s time to RSVP for the Lee County Visitor and Convention Bureau’s 2025 Annual Meeting on November 12 at the Hyatt Regency Coconut Point Resort & Spa. This exciting breakfast event is filled with valuable insights and networking opportunities – a must-attend meeting for anyone in the hospitality industry. Learn about our latest sales and marketing strategies as we discuss the current state of the industry. You'll have the chance to network with your peers and hear from Brand USA President and CEO Fred Dixon about the state of global travel and what’s in store for 2026.
This year, our international contractors from Canada, Germany and UK will be in attendance, and we’re offering one-on-one appointments you can book before the program begins. These appointments have SOLD OUT!
Meeting Details
Date: Wednesday, November 12th, 2025
Time: Breakfast begins at 8:30 am. The program is from 9:15 am-11:30 am.
Optional one-on-ones with our international contractors are SOLD OUT!
Location: Hyatt Regency Coconut Point Resort & Spa
5001 Coconut Rd, Bonita Springs, FL 34134
Reserve Your Spot Today!
Register now for the 2025 VCB Annual Meeting.
Fred Dixon, Keynote Speaker
Fred Dixon is president and chief executive officer of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Fred is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world. Fred Dixon began his tenure as Brand USA’s President and CEO on July 15, 2024. He brings with him more than 30 years of experience in the travel and tourism industry.
Immediately prior to joining Brand USA, he served as President and CEO of NYC Tourism + Conventions for 10 years where he developed and implemented New York City’s tourism, meetings, and events strategy and programming to grow business and leisure travel from across the USA and from around the world.
New This Year: Meet our International Contractors
Nadia Bourgault
Territory: Germany, Austria & Switzerland
Jeanette Faria
Territory: Canada
Freddie Softley
Territory: United Kingdom, Ireland, & Scandinavia
We will have representation from all three of our international contractors from Germany, Canada and the UK and will offer 10-minute one-on-one appointments with them before the program begins. These have sold out but check back for any openings as attendees may cancel their slot.
